I love multi-tasking, making things look aesthetically pleasing, picking up new hobbies, and talking big-picture. I believe being authentic, a can-do attitude, and a positive outlook always wins. Trust me to stay calm, cool, and collected as we solve problems together (this is the quality my co-workers have praised me for the most throughout the years). 

For me, marketing was a path that made sense and a safe bet for someone who craved “creativity” but was also an undercover achiever who cared way too much about what other people thought of her. By a lucky chance, I started my career in consulting working for Accenture. This meant exposure to companies, industries, and conversations I wouldn’t have dreamed of being a part of in 5 short years. I doubled-down on marketing by taking a role at Vail Resorts, leading marketing execution for their ski school line of business across 16 resorts. Then I moved on to startup life where I was introduced to thousands of tech makers and dreamers trying to build the next big thing, countless saas tools, and confidence that I’m more capable than I ever expected.

What I learned during this time was that I have an endless desire for learning and problem solving, which prevented me from becoming a “SME” (subject matter expert) in any single thing. By nature, I am a generalist. I’ve craved mediocrity and balance (s/o Libras) ever since I can remember. I never wanted to be a star player in the team sports I played. I resented splitting off with the guards to do ball-handling drills because I wanted to know post moves just as much. “I want to play front row and back row, coach.” My answer to the question, are you left-brained or right-brained? “Both.”

So, what brings me here?

Passion. Being raised by a few generations of farmers and a solo business owner, I learned the value of small businesses. To me, there is something so beautiful about doing what you love, with the intention to provide for your basic needs and the needs of your community. My definition of success does not align with corporate promotions or sacrificing morals and sustainability for cashing in a big payday. I am focused on creating real meaning and real connections. I realize success is defined differently by everyone and your company will have unique goals that I can help you plan for and attack through your marketing mix. How we spend our time in this life matters, so let’s put some soul back into our businesses.