Client: Skybox Security

Challenge: Tech company hosting an event to demo their security product and to book 1:1 meetings with prospects. Their goal was to setup a complex email sequences dependent upon the actions a person takes through the first outreach email.

Solution: We wrote copy for the email sequence that corresponded with their actions taken – if a person registers for a 1:1 meeting, they got a specific email, if a person viewed the email but did not register, they got another email. The copy was written to keep the recipients engaged and to push them further down the sales funnel.

Results: Prospect and customer event registrations.